06 November 2014

UNICEF brings in the tiny reinforcements to dispel Ebola myths

A new UNICEF video uses kids to help explain why Ebola is bad and what can be done to stop it. The premise is to make it so simple that even a five year-old can understand. The humorous approach is an interesting way to both attempt to raise money for the Ebola response and knock down some myths about Ebola that seem to be spreading across the US.

There are definitely a few funny parts in the conversation. What I appreciate here is an attempt to be creative with providing information and reaching new audiences. Simply telling people facts about Ebola is not working. Just look at the reactions across the US to children and teachers traveling to non-endemic African countries. Reason is not necessarily winning out, so new ways to reach people are necessary.