04 October 2011

ONE Got Some Edge

When speaking with ONE CEO Michael Elliot, the upcoming campaign on agriculture was one of the topics that he wanted to discuss. Tom Paulson asked Elliot to characterize the way that ONE does its campaigns saying that they are less edgy than some other advocacy organizations. Elliot's reply was a promise that the new campaign about the Horn of Africa and agriculture would be edgy.

So, here you go. Not sure how ONE can have edge without including The Edge, but that is not as important. What do you think of the video using the word 'famine' as if it is an obscenity?

HT Ken Opalo