07 September 2011
Visualizing Kiva's Growth
The above video tracks loans and paybacks since Kiva's inception until now. Watching the growth is really something, but the explosion that takes place after Frontline features Kiva on October 31, 2006 is astounding. My exact reaction was a "woah" somewhere in the middle of 1980s Keanu Reeves and Sean Penn.
Marketing and media coverage are a really powerful thing. This is why it is so important to discuss how solutions are communicated to people. The Frontline episode did something to resonate with so many people that it lead to an immediate increase in the number of loans.
HT Marginal Revolution
A View From The Cave by Tom Murphy is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.