07 July 2011

A Better Life Without...

Now this would be a great NGO campaign. Too bad it is not real. Put together by students bye the Miami Ad School in Madrid, the video mocks standard NGO commercials and imagines a world without Oxfam. It was just awarded the Golden Pencil at the D&AD Awards.

I quite like the video and think it would be an excellent shift by NGOs as well as a clever way to connect supporters to individuals in the field. In starting with imagining a world without Oxfam, the focus is on achieving the mission of the organization and putting itself out of business. Other ads could be developed that imagine a world without poverty and show how Oxfam would not be needed.

Any NGO can go for this type of campaign. Are any willing to step up?

HT Duncan Green