22 June 2011

PDT Post: Spending for Impact

The following is my opening paragraph in my guest post for Peace Dividend Trust. Special thanks to Elmira and Clare for the copy-editing assistance. It is pretty nice to have an extra set of eyes to look over my work. Read the entire post by going here.

Plenty of people drink coffee, wear shoes and use laptops. Why not find ways to turn spending into impact? Ethical consumption has taken a newer form since the launch of Project (Red), one-for-one products like TOMS, and vendors such as Starbucks selling responsible products. The basic idea is to add a second bottom line to a product that will provide a social benefit to a targeted group of people.