16 March 2011

Self-Deprecation and an Appeal to Africa



I had never seen this video before this past weekend, so I thought I would share. I have to say that I am glad to see Bono and Geldof get in the act with a little humor at their own expense. This is what makes Gervais so good. He also does an excellent job at the way that such celebrity campaigns for 'Africa' can be entirely self-serving and have little to do with the issue at hand.

That is not to say that good intentions and caring do not exist, but to illuminate the fact that goodwill is also good PR. If you do not believe me, look no further than Mark Zuckerberg who announced a hefty donation to Newark, NJ schools at the same time of the release of a film that that portrays him in a less than flattering light. He likely does care about American education, but he also cares about how he and Facebook look. I don't feel too bad applying guilt to someone who has so much wealth into making a donation, but let's not pretend that he and other celebrities are not concerned with their public image.

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