What should you not do when trying to appear as an organization that is about "the people?" Hide how you are delivering services. No, it is not USAID (who is getting better), but Facebook who wants to know everything about your life to be shared with strangers and companies as long as it can hide in the dark. If you are not hiding anything, then why not be a little more transparent? After taking a hit or two over the changes of privicy policy (which was overblown), maybe it is in the interest of Facebook to be proactive?